how can we possibly know //

About Us

Chances are, what’s keeping you up at night has kept us up too.
With over 35 years of international experience, we’ve seen the highs, the lows, and everything in between — and now, our focus is simple: to give back by supporting progress in the commercial world.

Our name, PanX, is inspired by an old wide camera format called XPan — a camera that broadened perspectives and revealed more of the scene.

That’s exactly what we do: we widen perspectives, approach challenges from the ground up, and help uncover what others might overlook.

Does it make sense right away? Maybe not. But once you get to know us, it will.

Everyone talks about “selling the problem.” Maybe they’re right.
But if you’re a Chair of the Board, part of the C-suite, or running your own business, you don’t need anyone to tell you what your problems are — you need sustainable solutions and practical actions that move things forward.

We know it can be hard to tell if we’re the right fit. So here are just a few of the challenges where we often step in:

• We need funding.

• Should we acquire a competitor to grow?

• Production or licensing — what’s the smarter path?

• We’re struggling with Amazon.

• Channel or market strategy — where to focus?

• What’s our real competitive advantage?

• How should we integrate AI into our business?

• Our ERP scope feels overwhelming.

• We need to attract the right distributors.

• The organisation just isn’t performing.

• SoMe is not returning the effort.

And perhaps the biggest challenge for senior leaders: trust.
Many find themselves unsure who to turn to — and that isolation can make even the clearest decisions harder.

Whatever keeps you awake at night deserves to be addressed.
If we’re not the right solution, we’ll gladly connect you with someone who is.

We look forward to the conversation.